ActiveTrail

description

ActiveTrail is the world's friendliest email marketing platform, newsletter software and marketing automation software.

what casper can do

• Add Group Member — Tool to add a member to a group in ActiveTrail. Use when you need to add a contact to a specific group with their email and optional contact details.
• Get Contact Growth — Tool to retrieve executive report on contact growth showing daily active and inactive contact growth. Use when you need to measure the increase in amount of contacts over a date range.
• Create or Update Group Member — Tool to create or update a member in a group. Use when you need to add a new contact to a specific group or update an existing member's details. The API will not return errors if the address is already in the group.
• Create a New Group — Tool to create a new group in ActiveTrail. Use when you need to add a new group to organize and segment contacts.
• Create Contact — Tool to create a new contact in ActiveTrail. Use when you need to add a new contact to the system. Note: Newly created contacts won't be linked to any group, making email/SMS delivery impossible until assigned to a group. Either email or sms must be provided.
• Create Content Category — Tool to create a new content category in ActiveTrail account. Use when you need to add a new category for organizing campaigns and templates.